Art vs. Commerce, Resolved

While wandering around the Art Institute of Chicago, I started thinking more about the difference between "classic" art that lasts hundreds of years and commercial "art" that is replaceable and disposable, at least in terms of the way it is created, received by the general public, and its role in the economy. Some of the art in that museum had been appreciated by billions of people, and had generated hundreds of millions of dollars in revenue over the years. What accounted for that? Was it a cadre of critics who deemed the work "classic," or did those critics and curators recognize some intrinsic appeal that is not limited by time or culture?

I'm pretty sure that the determining factor between art and commerce is longevity or lasting value and universality. Longevity and universality can be achieved two ways: remaining in sync with the aesthetic and cultural values of society over time and space OR by using one's station in life to acquire the markers of "classic" status, if not the substance.

The relevation that I had while staring at "The Feast of Herod and the Beheading of Saint John the Baptist" was this: certain kinds of art critics are no different than advertising: they're both using their accrued capital (either social, in the case of critics, or monetary, in the case of ads) to artificially boost the value (the longevity and universality) of a work.

If you'll allow me the opportunity to completely "dork out," I've worked up this chart that better explains what I'm talking about.



I think this might be related to thoughts I've had on the debate over the wisdom of crowds vs. the wisdom of experts. You could replace "experts" with "critics." In order to determine the relative value of crowds vs. critics, we must first determine which critics simply use their station in life to subject the masses to their opinions and which critics predict the popularity of a work over cultures and time. Then, you could compare the thoughts of the predictor critics to those of the masses (i.e. crowds, the public, first weekend box office, democracy). My guess is that they'd fare pretty well, b/c as wise as crowds are, they can't see beyond their own micro-culture and they tend not to base their collective decisions on thorough research of previous successes and failures the way an informed critic could.

Of course, predicting the future success of a work is pretty difficult (though not impossible). As I was driving back from O'Hare today, I heard Marky Mark Wahlberg's "Good Vibrations," which, thanks to Wahlberg's rising status as producer of a successful show and his Oscar nominated turn in The Departed, probably gets more airplay than Brian Wilson's "Good Vibrations." I guess critics can analyze the intrinsic values of some work and say that, "all things being equal," its likely or unlikely to withstand the test of time. But some of those "things" are the careers of the artists and the subsequent assignment of kitsch value. But that's a subject for another blog.