Showing posts with label shooting. Show all posts
Showing posts with label shooting. Show all posts

Thursday, June 18, 2015

Anger Sells

First, a disclaimer about my disposition: I don’t like anger. I guess there’s nothing wrong with it per se, but I’m of the opinion that, like any strongly felt emotion, it can cloud people’s judgment. Want to get angry at the Slayer concert? Knock yourself out (literally). But if you’re trying to make some sort of judgment about the world around you, I think that being angry can only lead you astray.

And yet, I have to admit, right now, after reading about last night’s mass murder, I feel angry, angry and fatigued, because I know the cycle: violence happens, then people want something to be done about the violence, but that typically involves restricting or monitoring others in some way (restricting gun access, making your mental health history available to authorities, monitoring your web use, censoring (or at least condemning) certain kinds of expression). Then a group of people will become angered by the effort to control or restrict them, citing their right to be free and how it is being infringed. When I think about the seeming inevitability of the cycle, I get tired. I also think, “What can I do about it?”

Maybe my small contribution as a researcher and media educator can be to further understanding of the role of anger in this whole cycle. Being angry at some group of “unfamiliar others” (e.g., not some ex-boss or some ex-girlfriend who pissed you off) seems like a necessary-but-not-sufficient criterion for committing mass murder. The violent acts seem to grow from expressions of anger and hatred, and they seem to inspire anger and hatred.

Maybe there’s something about the way media allows us to stay “immersed” in an angry state that perpetuates this cycle. We all get angry from time to time, sometimes at individuals, but other times at groups of people we don’t know personally (Republicans, Democrats, politicians in general, liberal media, Fox News, Comcast, etc.). How much time do you spend in that angry state, and does exposure to certain media messages keep you in that angry state? My guess is that in order to engage in an act of mass violence, you need to have been in a prolonged state of anger against unfamiliar others, and that media (mainstream media messages and interpersonal content via online communities) likely plays some role in helping to sustain that anger. In this respect, I suspect it is different than violence against people you know, which might be prompted by one incident and happen in the heat of the moment.

But here’s why it’s hard to just say that expressions of anger are uniformly bad. Sometimes, you have anger at an injustice, and the anger seems to be what motivates people to take action. Without the emotional “fire” of anger, people might not take action, and injustice would be allowed to persist. But, of course, that concept of “injustice” is subjective: the people perpetrating the initial act of aggression often see themselves as bringing justice to the world. So, too, do the angry people who respond.

Maybe it’s what you do when you get angry – some people act aggressively while others take political action. While it is obvious that those who respond to mass violence do not (thank god) respond with acts of aggression that are of the same degree, I can see the responses as acts of aggression (albeit on the less harmful end of the continuum). Often, people don’t respond to acts of mass violence by being motivated to vote, which is in many ways a slow, complex process involving numerous compromises and, as such, not exactly anger-sating. They are often verbally aggressive toward others that they feel are somehow part of the “other side”. I see protests as somewhere in the middle: sometimes, they are acts of political and civic action; other times, they are not much different than coordinated verbal aggression directed at an ideological “other”.

Moreover, any attempt to say “don’t be angry” or “don’t expose yourself to anger-inducing media” to anyone will likely meet with the response: “you’re just trying to pacify and distract us from the injustice!” Who am I to say that anyone else shouldn’t be pissed off at the state of the world, or should avoid news that makes them angry and watch more cat videos instead (or this damn dog getting licked by cows, which is pretty cute), or at least maintain some balance between the two?

But still, I do want to talk to people about how anger in media, at least potentially, at least sometimes, only appears to be about rectifying injustice and improving the world, when in actuality, it is just a kind of emotional button-pushing, just working on a vulnerability in our brains, this ancient instinct to be tribal, to find a threat, to identify some Other as the source of evil or injustice. I cannot tell anyone what kinds of messages are button-pushing and what kinds will help motivate people to take action that will make the world a better place. To do so would be imposing my concept of “justice” on them, and I just don’t think people dig that.


But maybe they’d be receptive to this message: If you’re in the business of producing or circulating media content, you’ll never go broke overestimating consumers’ appetite for content that appeals to their sense of righteous anger. Put simply: anger sells. And we all like to think it’s not the media we consume, but that it’s the media the other guy consumes. So, take a step back. Take a good, long, hard look at the media content that you consume that you know makes you angry. Be open to the possibility that the messages you choose might just be, at least in part, button-pushing. Even if it (and you) is/are on the right side of justice, maybe there’s some part of it that just ends up keeping you angry and keeps you pushing the buttons for more. Keep asking, “what can I do to make the world a better place?” And if the answer is “shoot someone”, think a little harder.    

Tuesday, September 28, 2010

Is this a Big Deal? Hysteria, Social Media, and the News


I am watching, listening, and reading (and now writing) about a news story as it unfolds: a gunman has shot himself in the undergrad library of UTexas. The story is especially salient to me because I'm going there for a conference tomorrow, I spent two years there as a Master's student, and I know a fair amount of people who live there, some of which attend the university.

This event (which may be in the past or may still be occurring, depending on whether reports of a second gunman who has yet to be apprehended are true) came to my attention through reddit. I woke up, fixed breakfast, watched a little Sportscenter on ESPN, and then opened my computer to go online. Although I have my browser homepage set to the NYTimes, I rarely start a day by opening a browser but instead click on a bookmarked page from my already-open browser, usually checking my email or going to reddit first out of habit and out of a desire for self-relevant information (email) and appealing, brief distractions (reddit). So if, say, some event of great consequence were to happen, it is likely that I would find out about it this way. But if it were truly of GREAT consequence (e.g. 9/11), I would've found out about it either on NPR (which I flipped on when I was barely awake, as is my habit) or ESPN.

So there was the headline on reddit: Shooter at University of Texas library RIGHT NOW. Rather than click on the link or the comments, I went to NYTimes to corroborate it. Oddly, the story didn't appear to be there. I thought that the shooter maybe didn't kill anyone, or that it was a hoax. But then, buried in smaller headlines on the page, I saw mention of it. I read that story and it said that the gunman fired shots and killed himself, but no mention of anyone else being hurt. I then turned on CNN and, oddly, they weren't talking about it. Neither was Fox News. Other news stations were playing commercials.

I didn't have all the details of this story, but the fact that it wasn't plastered all over the front page of the Times and that CNN wasn't covering it at that moment led me to this conclusion: it is not a big deal. Because of the lack of coverage, it is extremely unlikely that anyone I know was hurt in anyway as a result of this event. It would be safe for me to assume that everything was fine with them, everything was fine with me going there tomorrow, and that everything would, in general, be fine.

This is not the picture that I got when I went to Facebook and twitter. Many people in my online social network have connections to UT, and so many of them posted links to news stories about the shooting, just within the last hour, with very little supplementary information other than brief declarations of fear or concern. With twitter, I had to search for Austin, UT, but the result is the same: brief expressions of fear, rumors of a second shooter still on the loose. From this information, it seemed like a big deal, a huge deal. Reading my Facebook feed, I was...well, not necessarily gripped with fear or concern, but I got the impression that I needed to keep monitoring the situation out of concern for people I knew and to see if I would still be traveling to Austin tomorrow. If I watched mainstream media, I wouldn't get that feeling. I would get the feeling that I could relax and go back to work.

There's this narrative that mainstream media is too big, too ad-supported, to get at the truth. The truth percolates up from the blogosphere, from citizen journalists. If this story isn't covered by CNN or NYTimes right away, its because they're slow moving dinosaurs who just got scooped, and they don't know what's really important but instead promote the values of their sponsors. But here, in terms of "level of appropriate concern," I think that the mainstream media has it right. If I step back and look at the situation, at least what I know of the situation (seems like an isolated, botched shooting, not a coordinated, successful attack by several people), the appropriate reaction is: don't panic, its okay, no one is in more danger than they were a day ago. I just don't get this from the little social network newsfeed that's evolved over the past few years. There have been legitimate criticisms of coverage of disasters like 9/11 and Katrina saying that certain frames used in the coverage gave viewers the impression that there was more panicking and more reason for panicking than there really were. I've had this feeling before about bias in the news, but I think it applies here, too: you thought this was a problem when mainstream interests were handling reporting the news? Just wait until 'the people' start doing the reporting.

I think that in some cases, crowdsourcing news helps information get out faster and that the crowd can, counter to our intuition, promote the accurate, relevant information over the inaccurate information in an efficient manner, more efficiently than MSM. But the emotion that seeps into our facebook feeds, the undiluted fear that cannot help but contaminate our accounts of our experiences and is being mistaken for "news", doesn't move us any closer to gaining an accurate impression of what the true risk is to our selves and people we know and love when a bad thing happens. Its self-relevant and is provided by many different people, and thus appeals to us as "truth," but its laden with emotions that aren't present in detached MSM accounts of events. One may say that those emotions are part of the truth of an event. That sounds good, but I think that emotional reporting of an event as it is happening is likely to be associated with overestimates of how threatening the event is to our selves and others (I'll avoid using the loaded term "hysteria").

One thing that really stuck with me about the coverage of 9/11 was the strangely detached monotone of many of the anchors as we all watched the World Trade Centers collapse. Certainly not the way twitter would've handled it. I feel like this change has happened in the past couple of years and that it is significant: many people no longer turn on the TV when disaster strikes. They go online. Online promises more viewpoints, more immediate updates, deeper and broader accounts of everything. Which is better? Which is truer? Which leads to worry and which leads to action?