I am well aware of the way in which my fandom biases everything I might think or say on the matter. So it seems uninteresting to offer any opinion regarding the guilt of the parties involved. But the whole incident did cause me to reflect on the nature of controversies and how we, the public, judge whether or not someone is guilty based on information we received through the media. I'll offer three factors which play a role in this process. Note that none of these three factors has anything to do with determining what actually happened. That is, they should not matter, but they do.
1. Having something that is easy to make silly jokes about changes the tenor of the conversation about the controversy. In this case, we have the word "balls" and sentences describing how "balls are perfect". Even if this incident did involve a breach of rules which compromises the integrity of the game (which I would take to be a relatively serious thing), the fact that people keep saying "balls" keeps it from being very serious. Comedians have a field day with it, as does meme culture on the Internet, which tends to silly-fy everything. This got me thinking about news events in general and how the presence of any potentially silly element can change public perception of an issue. Let's say someone tried to assassinate a head of state and the assassin shot him/her in the leg. Now imagine that the assassin shot him/her in the ass. In the first case, the public's discussion would contain little if any humor. In the second case, it would probably contain a lot of humor, leading people to take the whole thing a bit less seriously. I have to wonder how the discussion around something as deadly serious as Eric Garner's homicide would have been different if his name was Ha Ha Clinton-Dix.
2. Breaking the rules matters more when it may have affected the outcome of something. Most people (Pats fan or not) seem to agree that the improper inflation of the footballs did not cause the Patriots to win the game in question (which the Pats won 45-7). I seem to recall reading somewhere that the improperly inflated footballs were swapped out for properly inflated ones at halftime. After halftime, the Pats continued to dominate the other team. The circumstances under which cheating takes place shouldn't matter when judging guilt, but in the court of public opinion, they clearly do. And it certainly matters when you discuss proper punishments. To punish the Patriots by banning them from the Super Bowl would seem a bit much, given the fact that no one argues that they would have achieved that goal regardless of the inflation status of the football. But imagine if the same controversy had occurred in the other conference final playoff game, which went into overtime and hinged on a handful of key plays. Any minor change to the catchability of a football could have easily swayed the outcome of that game. The tenor of the discussion, again, would be more serious if the circumstances were different.
3. We live in an era of amateur forensic detectives. This, to me, is the most interesting thing to reflect on, and to consider how it may apply not only to this incident, but to all kinds of controversies in the era of digital media. My hunch is the increase in the ease with which we can record things and spread them around the world instantly has given people the expectation that if something occurred, they should be able to see visual evidence of it. They should not have to rely on the word of others, or trust in larger organizations, to determine the truth. Consider other recent sports controversies: L.A. Clippers' racist owner Donald Sterling was caught on tape saying racist things; Ray Rice was caught on tape punching his fiance. The presence or absence of this kind of evidence does not determine whether or not someone did something wrong, nor does it necessarily determine whether the person will be punished either by their employer or by the law. It does, however, play a huge role in determining whether the public feels that you are guilty and, again, affects the tenor of the discussion. When visual evidence is absent, as is the case with the Patriots' purposely deflating footballs (at least as of 1/25/15), then people are less willing to assume guilt. This expectation of visual evidence has troubling consequences for victims of domestic violence and sexual assault. By their very nature, these acts occur in private and are not recorded easily (while virtually everything that takes place in public is recorded, whether we like it or not). Our waning trust in authorities coincides with our need (and our ability) to "see for ourselves". We need to at least see the evidence, even if we can't agree on how to interpret it.
We do love a good controversy, and there is clearly an agenda setting effect present in this case, whereby ESPN analysts spend lots of time discussing this aspect of the sport and the Internet follows (though I wonder about the backlash against ESPN's tendency to beat a dead horse, as seemed to happen when Tim Tebow became popular). So it is unlikely that we will stop talking about improperly inflated footballs until after the Super Bowl. But I'm interested to see how the tenor of the discussion plays out.
