The question seems simple enough: what TV shows do you like?
This phrasing aims to compare two variables: individuals (you, and other people answering the question) and TV shows. It doesn't take into account certain episodes or aspects of TV shows and certain moods or states or stages in life of an individual, or the intensity of liking or the duration of liking. There's not really a problem with this, as temporary changes in mood can be averaged out, as can the better or worse episodes of a TV show. Indeed, whenever anyone is asked a question such as this, they engage in that kind of averaging.
But there's one particular facet of TV that doesn't get averaged out by a viewer, but rather is ignored, or treated as a separate question: what kind of TV shows do you like when you're around other people. My intuition is that people would answer the first question with shows they like to watch by themselves, more apt to ignore the shows they watch with others (after all, they probably like them less). But the shows people watch with others have just as much of an effect on them. They still spend their time watching them and still pay attention to the ads embedded in the programs. In short, we tend not to think of shows we watch with others but they still have an impact on us. Arguably, this question matters because given the rise of mobile viewing devices, online viewing, more time-shifting, and changing patterns of co-habitation, we're watching more and more TV content by ourselves. As Morley and others have noted, watching TV was a social act, as fraught with domestic power dynamics as cooking or sex. Not any more, perhaps.
Even the definition of "liking" a TV show changes for me depending on whether I'm watching with someone, or even discussing a TV show with someone. I could see myself “liking” Sex & the City, or So You Think You Can Dance, or country music, or Christian music, or 80’s music, if I was watching it/listening to it/discussing with someone who liked those things. More precisely, I could find something to like in each of those things. I don't think I would be lying by saying that I found something to like about those things. They would genuinely lead to some sort of positive affect. If I'm by myself, my standards are much higher (or different). These days, I can barely find any music or TV that I can tolerate for more than a minute that (in the case of music) doesn’t exactly fit my mood or (in the case of TV) isn’t Mad Men or sports without changing the channel or shuffling through my ITunes.
Also, its funny how liking of media, amongst any group, tends not be uniformly hierarchical. That is, many "favorited" shows are also near the top of other people's most hated shows lists. But perhaps this is true with all matters of taste. Let’s say we were ranking any other thing not related to taste (greatest football teams, tallest buildings). It seems odd that someone could hate Citizen Kane or Seinfeld when others have written endless paeans to their objective greatness. People who hated these shows or movies wouldn’t think that those films/shows were just "less great" than whatever they happened to love. They would think they were among the worst.
