Wednesday, August 19, 2009

More Technology in Our Lives = What, exactly?


This morning, I woke, flipped on the radio, stumbled out of be bed, turned off the radio, cracked open my laptop, checked my email, went to digg, and then remembered an article I'd been meaning to read about how people are using more technology (such as laptops and mobile devices) right when they wake up, before breakfast even.

I've had a lot of conversations like this article: we all agree that the internet and cell phones have changed the ways we live. We spend more time staring at these lil' screens that weren't in our lives 10 years ago, which certainly seems weird. But so what? "Weird" and "interesting" just doesn't cut it for me anymore. Before I can give this topic any more thought, I need to think of plausible positive and negative outcomes of networked technology use.

Let's start w/ the assumption that there are three levels of use: no use, light use, and heavy use.

1: Heavy use strengthens bonds with peers (friends & co-workers) but weakens bonds with family or domestic partners. This will lead to domestic dysfunction, resulting in increased rates of depression in all members of the household and will effect young children in the house especially negatively in terms of their cognitive and emotional development.

This seems to be behind the "technology eats into our family time" worries. Most of what people do w/ these devices IS social, so its not the worry that we might have when someone is playing video games by themselves or watching TV by themselves. To put it in Granovetter's terms, we might say that heavy use erodes our few strong ties and replaces them with many weak ties. For light users, weak ties are simply added to our social mix, but heavy users experience a weakening of the strong ties: less time w/ close ones, less sharing of deeply personal feelings, etc.

2: Heavy use cultivates a new kind of social bond, one that has some characteristics of a strong tie (lots of time devoted to a person, intimate knowledge of that person, tendency to share intimate secrets, similar interests and opinions) and some characteristics of a weak tie (not feeling bad if you can't make it to an important event in their lives, shorter in duration, more plentiful, not as many common links between the two). These new kinds of social ties are, on some unconscious level, easily mistaken for strong ties. The heavy user thinks they are creating a secure, lasting bond, but is actually creating a weak link that is as susceptible to dissolution as any other weak link. Over time, this leads to increased life dissatisfaction and decreased domestic harmony which leads to cognitively/emotionally deprived children.

It is important to note that this claim is not based solely on whether these people met online or IRL, or on whether one uses an online identity that is somehow linked to their real world identity (it is assumed that the online identity is linked to real-world identity in some way, as this is far more common a practice than sustained, anonymous relationships). The real question is: does your brain categorize the person as a member of the relatively small, real life community or as a member of the almost endless online community. I think that is determined in part by whether you met online or IRL, but also by the heavy use of networked technologies to maintain an existing bond, especially if that technology is used heavily in the early stages of the relationship. Part of your brain says, "this person is really close to me. They know things about me that no one else knows. We talk all the time. Our relationship is unique." Another part of your brain says, "there are other people whom I could communicate with in similar ways. Search technology is getting better and better. Perhaps I could find someone who is like this person, but without those annoying flaws and incompatibilities." That part of the brain assembles a composite friend or mate from various blogs, videos, articles, and internet detritus, thinking "these super-cool characteristics exist out there, and they're real. They're not just some fabrication of Hollywood screenwriters. Its realistic to think that there's a person with those characteristics."

This leads to a kind of cognitive dissonance, or worse, an inability to see what is creating the dissatisfaction. Heavy users may start to think of themselves as the kinds of people who weren't meant to have many close friends, as transient, somewhat alienated individuals who are a bit unhappy, but are resigned to their fates and have hope of achieving some kind of domestic bliss in the distant future once they "meet the right person." Really, they are different than a person who has achieved that domestic harmony not in terms of who their core selves are, but only in terms of the ways they chose to communicate and form bonds with others. If a link between heavy use of networked technologies and long-term life dissatisfaction (or domestic harmony, in which kidz suffer somehow) could be made apparent, then a heavy users might have something outside of their own flawed abilities to tell the difference between a strong tie and a weak one, who is compatible and who is not.

3. Those who do not use networked technologies will feel an increased sense of alienation and depression. Because they're not in the social loop, they get the feeling that people are talking about them behind their backs (which may or may not be true), they don't get invited to as many social events, and generally are at a significant disadvantage when it comes to forming strong or weak ties. They meet people in real life, but when they refuse to maintain that relationship w/ networked technologies, the relationship withers, as the other person thinks, "this is just too hard to maintain. Its easier to bond with this other person who is more social." I wonder about this possibility every time I hear someone say "I'm not going to let my kid have a cell phone or a facebook account no matter what his or her friends have!"

So, one important project would be to re-examine what is meant by "strong tie" and "weak tie." Lots of sociological work, including everything derived from Robert Putnam's work, makes certain assumptions about the characteristics of these ties that need to be rethought. And then, how the fuck do we go about measuring any of this? I suppose Putnam's and Granovetter's studies lay the groundwork. Is it just a matter of asking how much you use social media, how happy you are, and including the right moderating/mediating variables? How do you teaste out the personality traits and worldviews that result in low life satisfaction from the use variables? Maybe some focus groups with heavy users in which we discuss relationship satisfaction would be a first step. In any case, this will all take years to play out. Part of my claim is that the duration of strong ties will be shorter, maybe 5 years average as opposed to 10 or 20.

Saturday, August 15, 2009

Why we hate TV now more than ever


If, indeed, more people feel more hate towards television than ever before (example of said hatred, which is usually directed at reality-based programs), here is a possible explanation that relies on technological and economic factors rather than some general decline of morals, behavior, or taste:
  1. Since the rise of reality-based programming (due, in part, to the writers' strike of the late 90's), there is a pipe-line for cheap programming and lots of channels and timeslots to fill.
  2. More tastes, desires, and values can be catered to cheaply on TV than ever before. Those varied tastes, desires, and values always existed, but before the rise of cheap-2-produce TV, only certain "elite" tastes could be catered to.
  3. There is a new kind of diversity in terms of the desires that are being catered to through TV programming. Because of how deeply synergistic TV is (w/ cross-channel promos, program lead-ins), you can't just get your little bit of tailored content. You have to be exposed to other content not intended for you, unlike the internet where you can go to your favorite sites and generally avoid the variety of sites that cater to other preferences and lifestyles and whatnot. Its not the diversity of values expressed on TV that drives people to hate it: its the fact that you're almost forced to be exposed to those other values.
It is, of course, also possible that TV encourages or legitimizes disparate value systems and, thus, ratchets up people's pre-existing knee-jerk distaste for behavior that they can't understand. Reality TV gives people an excuse to hate people who behave differently than they do. What could the other explanation of people's strong hatred of certain programs be? I doubt that its b/c these programs are poorly crafted. I think that when people see something they don't like on TV, they don't just think about the fuckhead that created it, but also think about the audience for the program. They believe in the premise that TV can promote, cultivate, or instill values in an audience, and they fear the erosion of their own values in the face of those of The Hills or Jerry Springer or whatever. But those are real people on those shows. Its not like you're just hating fictional characters if you hate those shows. You're hating (at least semi-)real people. Do people who hate reality based TV shows hate them b/c of the characters' behavior (which is quite different than behavior exhibited in previous fictional TV programs) or is there an added layer to that hatred based on the fact that those are real people that they're hating?

This whole theory of mine may be wrong in that its based on a few people I happen to know and a few blogs I read. Maybe only certain people hate TV more now or feel that hate more strongly (the people who were being catered to during the network era).

Its also possible that some of the people who watch the shows other people hate like the show but hate the people in the show. For instance, you could like The Hills and hate Spencer. In fact, many reality-based shows understand the ways viewers love to hate people by positioning the subjects in each show as simultaneously sympathetic and laughable subjects of derision. In effect, the viewers identify with an invisible narrator who is relaying other people's stupid behavior for their amusement. Is She Really Going Out With Him on MTV is a good example. The men are laughable, but are the women? To some, yes. And the men are, in some sense, successful, in that they're rich, good-looking, and they're getting laid, so a viewer could look up to the them, feel attracted to them, or identify with them. But you can also hate them while liking to watch the show.

When someone says, "I cannot believe people watch Flavor of Love, I hate that show," they may imagine that the show is on the air because other people like or identify with the characters and behavior on the show. That is, after all, why they as viewers watch TV. But maybe other people, particularly younger people, watch shows in order to hate others, and are able to make the distinction between show (which they love) and characters (which they hate). Or maybe its some kind of mixture of love and hate that they get from watching it.

After googling "Most Hated TV," I did get the sense that people hate reality-based TV, as a whole genre or individual shows. They also hate comedies that they don't find funny, and popular shows that they don't understand the appeal of, maybe b/c they're hard to avoid (American Idol).

Tuesday, August 11, 2009

Mad Moods

When I've been reading a novel a lot or watching a novel-like show a lot, it alters my default thoughts, moods, and my inner dialog. I'll be walking across campus, between appointments, distracted from work for a moment, and my thoughts will drift back to a song from the TV show or a certain moment from the narrative. In some sense, I'm always occupying that world, whether or not I'm reading or watching the story at any given moment.

So it goes w/ Mad Men right now. I'd just re-discovered the first season, watching all of season 1 in a week. Now, I'm making my way through season 2 for the second time in preparation for the beginning of the third season next weekend. The mood of Mad Men is something like the mood of The Sopranos - pretty dark w/ touches of detached, sarcastic levity. Hardly the mood you would choose to be in all the time. Did I choose to watch Mad Men because it had qualities that helped me put my life in perspective in some way, as Mary Beth Oliver hypothesizes in her writings about sad and meaningful media? Maybe. But thinking about it strictly in terms of mood, the show puts me in a somewhat reflective mood but seems to have inoculated me against slipping into very bad moods. If I had watched some comedy like Arrested Development, or some other distraction, I might have experienced a temporary boost in mood that might have even carried over a bit into the rest of my life. But then I would be reminded of some dark thought that would bring my mood way down and nothing about my media experience could help with that. If anything, it might even hurt more given the contrast between the two moods and the two worlds. But w/ Mad Men and similar "bad mood" shows, those unhappy thoughts and the events that trigger them can happen to me (and they will always happen to me - that's life) and I won't be brought as low by them.

We could call shows like Mad Men "reflective media," something that had this carry-over effect on mood after you've stopped watching (but only if you're really into the show), enhancing your ability to deal w/ situations and other bad thoughts and bad moods.

Still, it might be causing me to dwell on unhappier aspects of my life. Or it might just give color and shape to the moods and thoughts that are results of my real life situations and material experience. Maybe I'm pulling the darker moments out of a show full of dark & light moments b/c that's what I need at this time. That's what makes this so fascinating to study: I don't have an intuitive grasp on whether my mood is affecting my interpretation of the show, the show is affecting my mood, or both or neither is affecting each other. Its too glib to say that they both affect each other, though that may be true. I need to know the degree to which they affect each other and the circumstances in which those effects hold up. Not to say that mood is all that matters. I wouldn't want media or anything else to make me a happy idiot, and I wouldn't want people to stop reading Hamlet b/c its too depressing. Still, I'd like to know a bit more about what causes what, especially when it comes to these indirect, lingering effects on my default moods.