Saturday, August 15, 2009

Why we hate TV now more than ever


If, indeed, more people feel more hate towards television than ever before (example of said hatred, which is usually directed at reality-based programs), here is a possible explanation that relies on technological and economic factors rather than some general decline of morals, behavior, or taste:
  1. Since the rise of reality-based programming (due, in part, to the writers' strike of the late 90's), there is a pipe-line for cheap programming and lots of channels and timeslots to fill.
  2. More tastes, desires, and values can be catered to cheaply on TV than ever before. Those varied tastes, desires, and values always existed, but before the rise of cheap-2-produce TV, only certain "elite" tastes could be catered to.
  3. There is a new kind of diversity in terms of the desires that are being catered to through TV programming. Because of how deeply synergistic TV is (w/ cross-channel promos, program lead-ins), you can't just get your little bit of tailored content. You have to be exposed to other content not intended for you, unlike the internet where you can go to your favorite sites and generally avoid the variety of sites that cater to other preferences and lifestyles and whatnot. Its not the diversity of values expressed on TV that drives people to hate it: its the fact that you're almost forced to be exposed to those other values.
It is, of course, also possible that TV encourages or legitimizes disparate value systems and, thus, ratchets up people's pre-existing knee-jerk distaste for behavior that they can't understand. Reality TV gives people an excuse to hate people who behave differently than they do. What could the other explanation of people's strong hatred of certain programs be? I doubt that its b/c these programs are poorly crafted. I think that when people see something they don't like on TV, they don't just think about the fuckhead that created it, but also think about the audience for the program. They believe in the premise that TV can promote, cultivate, or instill values in an audience, and they fear the erosion of their own values in the face of those of The Hills or Jerry Springer or whatever. But those are real people on those shows. Its not like you're just hating fictional characters if you hate those shows. You're hating (at least semi-)real people. Do people who hate reality based TV shows hate them b/c of the characters' behavior (which is quite different than behavior exhibited in previous fictional TV programs) or is there an added layer to that hatred based on the fact that those are real people that they're hating?

This whole theory of mine may be wrong in that its based on a few people I happen to know and a few blogs I read. Maybe only certain people hate TV more now or feel that hate more strongly (the people who were being catered to during the network era).

Its also possible that some of the people who watch the shows other people hate like the show but hate the people in the show. For instance, you could like The Hills and hate Spencer. In fact, many reality-based shows understand the ways viewers love to hate people by positioning the subjects in each show as simultaneously sympathetic and laughable subjects of derision. In effect, the viewers identify with an invisible narrator who is relaying other people's stupid behavior for their amusement. Is She Really Going Out With Him on MTV is a good example. The men are laughable, but are the women? To some, yes. And the men are, in some sense, successful, in that they're rich, good-looking, and they're getting laid, so a viewer could look up to the them, feel attracted to them, or identify with them. But you can also hate them while liking to watch the show.

When someone says, "I cannot believe people watch Flavor of Love, I hate that show," they may imagine that the show is on the air because other people like or identify with the characters and behavior on the show. That is, after all, why they as viewers watch TV. But maybe other people, particularly younger people, watch shows in order to hate others, and are able to make the distinction between show (which they love) and characters (which they hate). Or maybe its some kind of mixture of love and hate that they get from watching it.

After googling "Most Hated TV," I did get the sense that people hate reality-based TV, as a whole genre or individual shows. They also hate comedies that they don't find funny, and popular shows that they don't understand the appeal of, maybe b/c they're hard to avoid (American Idol).

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