Thursday, August 25, 2011

"It depends what you mean by sex": Google and Language


While researching the effects of stress on learning, I decided to look at differences between the ways male students reacted to stress and the ways female students reacted to stress. I went to Google Scholar and typed in "gender learning college stress" or similar variants of that. While doing this, I recalled that there was a difference between gender and sex, or rather, the contested nature of the definitions of the words. Ultimately, I think I'm interested in a social role rather than the levels of estrogen and testosterone one possesses.

What if I was more concerned with the biological trait and violence, and I assumed (probably wrongly) that academic writers made a distinction between gender roles and biological sex? Then I'd have to google "sex violence", which, even in the relatively porn-free ecosystem of Google scholar, would yield plenty of irrelevant results related to the act of sex, not the characteristic of sex. Really, its just a homonym problem, but its interesting to consider the role this problem plays in debates like the one over the definition of "sex" and "gender".

Perhaps in the future, searching won't be entirely contingent on individual words free of any context. Maybe search will get smarter about what we want. But in the meantime, we're in a world in which words (or names, for that matter) are at a distinct disadvantage if they refer to too many different concepts or people. Of course, the people who started the debate over the meaning of the word "sex" or the word "womyn" or many other words weren't thinking about the impact of google on the efficacy of their intervention. Again, its hard to say how long we'll be living in the word of context-less word searches, but if you're banking on it being around for awhile, it pays to use unique terms.

This leads to another problem, one that has frustrated me for years: the tendency of scholars to come up with yet another term for a concept that is subtley different from another concept we have a term for just so they can have an "original" concept to base their career and reputation on. The reverse happens, too: theorists hijack each other's terms and re-brand them, much to the confusion of students everywhere. There's a point at which this behavior leads to a breakdown in communication: are you talking about "priming" or "priming"? (or perhaps "priming"!).

The evolution of language has always been messy, and while google does bring a kind of order to our information environment, it may not be doing wonders for our languages

Sunday, August 21, 2011

Rechargeable Value


In trying to think through how I will have media users rate the immediate gratification value of their media selections in scheduled and un-scheduled choice environments, I've run across some artifacts that make it difficult to re-schedule certain media experiences in people's lives and still have them be enjoyable or valuable to them. For instance, if you insist that people only send text messages between 3 and 5 PM each day, they may not get much value out of text messaging at those times because the motivation to send those messages was time sensitive. They needed to re-schedule an appointment or make arrangements for dinner that evening. I think we tend to over-estimate the time sensitivity of the value of such communiques (including online chatting). Would you really feel deprived if you had to wait a few hours before learning that someone cared for you or want to make plans for the next day, or learning a bit about how someone's day went? Probably not, but we've gotten so used to having the ability to message whenever we'd like and we don't see a reason to change.

So, there's at least the perception that the value (in terms of enjoyment and utility) of messaging is affect by time in this way. Other mediated experience can be time shifted without losing enjoyment or utility. People are fine with planning to Skype at certain times and would be fine with switching the time if needed. People are fine with shifting a TV show to fit their schedules. They'd probably like to watch it as soon as possible because they're anxious to find out what happens next and they'd like a dose of the pleasure brought on by the show as soon as possible. If I had a choice between the next Batman film coming out tomorrow and having to wait a year to see it, I would choose to see it tomorrow. I might even pay a bit more to do so. But if I had to wait an extra few hours or even a few days to see it, it wouldn't change the value of the experience. I'm sure I would still enjoy it.

There are some interesting exceptions to this rule, some non-interactive media experiences whose value are somehow contingent on the timing of the experience. News and sports seem to decline in value over time after their live broadcast in a way that other types of content do not. For some reason, live-ness (or, to use a grocery metaphor, freshness) matters. Of course, a classic game might still be fun to watch on ESPN classic years later and old news might be fascinating to some, but for the most part, "yesterday's news" isn't very enjoyable or useful.

I had an interesting experience when I deprived myself of a few kinds of media experiences that I partake in a lot: NPR, Facebook, and Reddit. I was away on vacation for a few days and just didn't have time to check any of these (that is what one does with these sources: they check on them). I then experienced more pleasure than usual when I checked these at the end of the vacation. It was as if their value had been recharged since the last time I checked on them. Many interesting bits of news about my friends and about the world had accrued since I had last checked in. When I'm in my normal media habit, I check on these things regularly, getting some utility and enjoyment, but then quickly exhaust their value, having used up the best parts, having to wait until people in my Facebook feed post interesting things, until Talk of the Nation has another media-related offering, or until enough interesting/funny things are posted on Reddit. When I check on them often, their values are quickly exhausted, but when I don't check on them for a bit, their value accrues and lasts longer.

This isn't quite how the value of traditional current events news works, I think. I wasn't adamant about going back and finding exactly what had happened in Washington or Libya while I was off the grid. An even more obvious example would be weather reports: I'm not going to go back and read weather reports for Ann Arbor for the days I was out of town. If there's some sort of commentary about the events, like I'd find in Slate, NYTimes, the New Yorker, or Grantland, then the pieces hold their value. The less commentary, the shorter the "expiration date" for the experience.

People check Facebook many times throughout the day because they can, because its there. Each time you check it, you can only go so long before you've read all the good stuff and you're making due with the dregs. The same goes for any continuously updating site: blogs, Twitter, online newspapers, etc. If it weren't, if you had to check it between 3 and 5 each day, you might be able to read longer and enjoy it more, not having to make due with the dregs. You're dealing with a fully charged-up experience. You might even say that this is true for email accounts: if they're accounts you typically get pleasurable emails in, then you'll have more of a chance of getting that pleasure of an inbox full of pleasurable messages if you wait longer to check your email. If you only get messages that you consider to be unpleasant, then the longer you wait, the more unpleasant the moment of checking will be. The trouble is that its too hard to resist the not-fully-recharged version because its always accessible.

Wednesday, August 10, 2011

"The Thug Finding the Gutenberg Press"


What is the role of digital media in cases of social disorder, be it a riot or a revolution?

The answer on the tips of every social media guru's tongue is that social media - text messaging, group messaging, social networking sites - make organizing protests and mass looting easier and faster. Without this tool, the argument implies, the young men (and it is mostly young men, for what that's worth) would not overthrow the government or burn down the business. Another argument states that it is the way the rulers are behaving (austerity measures, police brutality, and a gap between rich fat cats and the proletariat) that inevitably leads to this kind of behavior.

Both of these arguments seem unsatisfying to me. Riots and revolutions happened without social media and there have been plenty of nations throughout history that had huge disparities between ruling classes and non-ruling classes that didn't erupt into violence for long periods of time. Perhaps both of these things contribute to the likelihood of these events, but perhaps there are other ways in which the new media landscape contributes to this likelihood.

Media content, be it what we see on television, what we read on our favorite site for news, or what we see in our Facebook feed, influences our ideas of what is normal in society or the sub-segment of society to which we believe we belong, which in turn affects our actions. By framing a certain behavior as more or less normal, a message sender can affect behavior of the message receivers. Its possible that various kinds (both positive and negative) of coverage of social unrest frame it as something that angry young men at a certain place in time do, enforcing a kind of norm to engage in civil disobedience, violence, or destruction of property. Instead of relying on the depictions of protesters, freedom fighters, and rioters that the mainstream news give us, we can get a first-hand look at them on social media sites. Even if only 5% of the population goes to these sources instead of MSM for coverage of the unrest, if its the right 5% (i.e. the 5% inclined toward real-world action), it matters. Perhaps this gives readers the impression that these aren't just objects on the screen to be watched, but people who are similar to the readers, who could interact with the readers. Maybe that makes identifying with them easier.

The panoply of opinions and ideologies on the internet makes finding justification (and a group that makes your thoughts about behaving in a certain way more normal) easier to find as well. I think this gets lost in the discussion of how easy social media facilitates the logistics of social unrest. You may start out with anger, but if that anger can't find justification, its unlikely to manifest itself in action. Sure, a mind sufficiently detached from reality can find a justification pretty much anywhere, but even those with a firm grip on reality can find reasons to act in ways that they couldn't when the messages were manufactured by people with too much to lose to advocate civil disobedience, violence, or property destruction.

Perhaps the default sentiment toward authority in complex societies is anger, an instinct that we feel from perceiving that we do not have much control over our fate. But that anger gets channeled into avenues other than civil disobedience, violence, and property destruction when we can't find justification or a group performing these actions to make them seem more normal.

(quote from Mike Butcher, TechCrunch Europe)