Tuesday, March 17, 2015

Instant Gratification & Digital Media: An Assumed Connection


At this year's South by Southwest Interactive conference, I attended a panel about the connection between instant gratification and digital technology. While these types of gatherings are great because they bring together people from so many different disciplines (e.g., education technology designers, academics, filmmakers, bloggers, etc.), this can result in conversations in which folks are talking past one another rather than listening and responding to one another.

The panelists at this talk tended to fall into two camps: "hand wringers" and "digital media apologists". The hand-wringers spent their time listing concerns about the ways in which overuse of digital technologies would lead to a society in which people could not delay gratification (which was assumed to be necessary to forge lasting, fulfilling relationships and for general social harmony). They relied on the growing body of evidence supporting the importance of gratification delay and grit (i.e., persistence in the face of multiple setbacks) in a variety of domains, including work and relationships. The apologists pointed out how the instantly gratifying digital media badmouthed by the hand-wringers (e.g., Twitter) connects and empowers formerly disenfranchised members of our society and gives rise to important social movements like #blacklivesmatter.

I kept waiting for a more nuanced discussion to break out, but it never happened. The experience did, however, make me think about how the conversation about this topic would benefit from some clarification of arguments and concepts. So, here would be some starting places:

1. Is there solid evidence of any kind of link between digital media use and any of the effects discussed (namely, reduced attention span and reduced ability to delay gratification)? The connection between these things is assumed to exist by almost everyone. Even many the digital media apologists assume that it exists, but differ in that they think that in addition to these effects, there are positive effects as well. I've found there to be a link among American college students between self-control and social media use as well as digital video viewing,  but I didn't find a connection between self-control and cell phone use. This data was gathered before smartphones became truly dominant, so I might find different connections if I replicated the study.

But what about this assumed connection between grit (or lack thereof) and digital media use? Has anybody even tested this yet?

2. Does this affect young people or every user? There is plenty of evidence to suggest that the habits we acquire as younger people affect our behavior later in life, and that greater neuroplacticity of younger brains mean that media affects young minds, habits, and other behaviors more profoundly. But it is possible that adults who start using digital media in adulthood may be affected by it (specifically, may experience reduced ability to delay gratification as a result of heavy use of digital media).

3. Lowered attention span vs. Inability to delay gratification. Many people seem to conflate these two. Some experimental designs would conflate the two (e.g., an experiment in which people had to choose between reading for homework, which often requires sustained attention AND an ability to forego something more immediately gratifying, and a video game, which provides greater engagement and novelty as well as an immediate sense of accomplishment and pleasure). But it is worth testing these two things separately. It could be that digital media presents us with short bursts of information, and so it hurts our ability to concentrate on or pay attention to anything for a sustained period of time, and/or it may hurt our abilities to forego more immediately gratifying options for less immediately gratifying ones.

4. Hedonic experiences vs. habitual "empty" experiences vs. social surveillance. As the hand-wringers were talking about how digital media provides us with so many opportunities for feelings of accomplishment and affirmation and stimulation, I thought, "what about email?" Email seems to be one of the hardest habits to break, and yet almost everyone I know hates using it. It may be "gratifying" to check one's email in the way that scratching an itch may be gratifying, but I wouldn't call it pleasurable or hedonic. I'd imagine many people feel similarly about social media use: they don't like it, and they don't want to be doing it, yet they feel compelled to do it.

This gets me thinking about designations between things we have to do (like work), things we want to do (like reading a book or climbing a mountain), and things we end up doing (like channel surfing or frittering away time online). It also gets me thinking about the use of the term "addiction" in the media context. When we say that we are addicted to some kind of media use, maybe this just means that it's something we do but don't have to do, like work, nor do we want to do it (i.e., it doesn't give us pleasure), like having a blast with friends. It's value isn't immediately apparent in the way that the value of work or the value of hanging out with friends is. And yet, it could present us with some value: the value of social surveillance, of knowing where we stand with those around us, our family, friends, and co-workers. Email and social media provide us with relevant information about where we stand with these folks.

At the same time, there may be a "purely habitual" component to email and social media use. That is, through repetition, one might do it without thinking about what value it holds. It just is what you do when you pick up your phone, when you sit down at your laptop, or when you aren't otherwise engaged. There is evidence to suggest that when we aren't otherwise engaged, our brains "default" to self-reflection. Perhaps our seeking out of information on where we stand with others (i.e., the standing of our social self) is a symptom or a consequence of this kind of thinking.

5. Do the effects of digital media use carry over to non-digital contexts (e.g., eating), or does the inability to delay gratification assume that digital media is available at all times? When we talk about the poor decisions that people who have reduced ability to delay gratification make, is it because they are choosing some proximate digital instantly gratifying option, or is it because the use of digital media has reduced their abilities to delay gratification of any kind (not just digital kinds). If it were the former, then simply taking the digital temptation out of the environment would immediately reduce the harm, but if the effects of digital media use manifest themselves in other domains, then changing one's ability to delay gratification would take a bit longer, and you would need to take the digital temptations out of the environment for a longer period of time to change the habits of the individual in all domains.

So, going to the talk made me want to think more carefully about how to test these connections. It also reminded me of how easily discussions of this topic can fall into something repetitious, resembling age-old battles between hand-wringing finger-waggers and apologists. Keeping an open mind going into the process of inquiry is essential, but so is greater specificity regarding the concepts and claims we are putting to the test.