Sunday, March 08, 2009

Mashups: Turning individual mediocrities into collective gold


I've just stumbled upon (via Heffernan's blog) yet another mashup that has swept me off my feet: ThruYou. I felt the same giddy charge that I felt when watching that ol' Brokeback to the Future mashup video, when first hearing DJ Shadow's Entroducing, when that rash of "Artist1 Vs. Artist2" mashup songs circulated a few years back, when I was sitting in the Library of Congress this summer doing research and listened to Girl Talk for the first time (I had this dopey grin plastered on my face; must've looked like an idiot). What the hell is it about mashups that I find alluring, especially now that the novelty of the form has worn off?

In the case of Girl Talk, he lingers just long enough on one combination of samples to establish a danceable groove and to make you chuckle at the juxtaposition of the original meanings of the sampled songs. There's a kind of thrill at being able to move so easily and quickly across genres and eras. The decontextualization of the braggadocio of contemporary rap and the seriousness of the arena rock renders the samples explicitly comic (the fact that I grew up in a world totally different than the ones inhabited by the songwriters already gave me this kind of distance from the lyrics). Many of the songs he samples are about the assertion of individuality and dominance. What could be better than to take parts of those boasts and create something collective, free, and funny out of them? And the fact that there are rhythmic and melodic bonds between songs as culturally disparate as late-80's Metallica and Lil' Mama is somehow comforting.

ThruYou is the same thing but with user-generated content for beat fodder. By and large, the song remains the same (sounds a lot like DJ Shadow to my ears), but the fact that he's using clips of people playing riffs in their bedrooms all over the world makes the songs feel different to me. With DJ Shadow, I feel as though the artist is paying homage to the sampled artists, reviving long forgotten songs in the hopes that new fans will find the originals. With Girl Talk, I feel like he's playing a prank on the original artists, neutering them. With ThruYou, it feels like he's bringing out the latent collective artistic talent that lies in every mediocre individual. ThruYou is to YouTube musicians as Google is to webpages. To say that he creates something that is greater than the sum of its parts is an understatement.

Even though they have access to billions of recorded sounds, DJs produce music that sounds, well, pretty familiar. If you're not into this particular kind of music, then it doesn't matter how it was created. This needn't be the case. But perhaps in order to be pleasing to the ear, like original music, it has to build on familiar melodies and rhythmes. Still, its not only the sound of mashups that makes them pleasurable (at least for those of us who dig these familiar rhythms and melodies). Its the baggage that the samples come with.

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