Sunday, February 11, 2007

Re-editing Foreign CG Animated Films for the Worse


I just casually stumbled upon a weird phenomenon I hadn't been aware of: CG animated films made overseas that get re-edited for American family audiences (either for comprehensibility or adult themes, such as the vaguest hint of sex). Both Doogal and Arthur & The Invisibles tanked in the US, but did OK overseas (something like 70/30 or 80/20 splits) and both were released by the Weinsteins. So, did they tank b/c they were badly re-edited and badly marketed, or b/c they just weren't American enough?

What's odd is that I hadn't known that these were European products. I guess I had assumed that CG animation was strictly the domain of Pixar, Dreamworks, and a few shitty knock-off production houses. Perhaps many who who went (or didn't go) to see these films in the States assumed that they were from one of these budget mini-studios. Perhaps, since these films appeal primarily to kids, who care more about being able to talk about movies w/ their peers than older folks (playground fodder as opposed to water-cooler talk), once these films were seen as "uncool," it was over for them.

If they present an alternative to the suffocating same-ness of American CG animated fare, I'm all for them. Even if they suck.

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